We know State Tourism Organisations

You set the pace for the visitor economy.

  • You drive demand, lift industry capability, and keep the visitor experience on track statewide. But when great campaigns land on brochureware that can’t convert, you lose the story, the data, and the chance to quantify impact. You can fix that without taking on operator contracting.
  • Campaigns that inspire but dead-end at “learn more,” not “book now”
  • No clean line of sight from campaign to booking to in-state spend
  • OTA leakage and commission creep eroding local value
  • Fragmented data across partners; hard to prove ROI to government
  • Member operators missing out on demand you’ve generated
  • A booking layer that keeps visitors in your brand experience through to checkout
  • Real-time, quality-vetted inventory you can present on your site—no supply to manage
  • Transparent reporting to prove campaign performance and statewide impact
  • A modern, fast, accessible website that’s built to convert and easy to run
  • A solution that’s 100% New Zealand-owned and aligned to “keep dollars and data local” values

Solutions for STOs

Turn campaign clicks into bookings (and statewide insight).

Affiliate

Add Bookaus booking widgets to your website so visitors can book real-time, vetted inventory without you managing supply or contracts

Commission model you don’t have to administer, No cost to join; Bookit handles commission management, reconciliations, and pays monthly

Transparent reporting to see what products, regions, and campaigns drive conversion statewide

  • Marketing and promotion: Close the gap from inspiration to transaction; attribute bookings to campaigns and content that convert
  • Industry development: Surface proven demand trends to RTOs and operators; identify product gaps from real booking behaviour
  • Destination management: Use live sales data to inform investment and experience curation across regions
  • Policy implementation: Provide auditable, privacy‑safe booking and spend reporting aligned to government expectations
  • Partnership and collaboration: Offer a lightweight, statewide booking layer that complements RTO websites and keeps visitors in the state’s brand experience
  • Keep visitors on your site all the way to checkout
  • Real-time, quality-controlled inventory from a 100% New Zealand-owned network, with transparent reporting
  • No setup costs, no merchant hassles; monthly affiliate payouts handled for you
  • Reduce OTA leakage and commission creep; keep value connected to your state
Your state’s showcase, built to convert.

Site Builder

  • Purpose-built tourism websites with integrated booking functionality: Joomla CMS, SEO-optimised structure, mobile-first UX, interactive maps, trip planner, events, blog, social integration, multi-lingual capability, and ATDW integration.
  • Embed Bookaus affiliate widgets at key conversion points (things to do, itineraries, regional pages) so campaigns convert and behaviour data flows back to you
  • Hosting and SSL included; training provided.
  • Turnkey or custom builds available with clear timelines
  • Marketing and promotion: Campaign-ready landing pages and itineraries that are actually bookable; stronger conversion, clearer attribution
  • Industry development: Showcase priority experiences statewide; guide operators on content quality with single-source publishing that flows everywhere
  • Destination management: Structure content and trip planning around your strategic priorities; track engagement and bookings by region/theme
  • Policy implementation: Accessible, secure, and compliant digital infrastructure you own and control
  • Partnership and collaboration: A shared platform approach that elevates RTO content and connects directly to bookable inventory
  • Keep your brand story alive through to booking with embedded widgets
  • Faster, accessible, mobile-optimised UX that lifts conversion
  • Single-source content management; ATDW integration
  • Hosting and SSL included; turnkey or custom delivery options

Close the “inspire vs. convert” gap: no more itineraries visitors can’t book—turn intent into action 

Success Stories

Experience Charleville Outback Queensland
Bookit listens to its customers and makes system improvements wherever possible to meet their needs...
Read more
Tasmanian Travel and Information Centre
“BE is the only system that I know in the world that can do the things a visitor information...
Read more

Why Destinations Choose Bookit

Purpose-built for regional New Zealand tourism

Not a generic booking system adapted for tourism—built specifically for how destinations work

20+ years proven in the market

50+ VICs, 1,500+ operators, $61M annual revenue facilitated

New Zealand-owned with local support

Gold Coast-based sales team that understands regional tourism challenges and compliance requirements

Modular and scalable

Start with one solution, add capabilities as you grow—no forced bundles 

Secure and compliant

PCI-DSS certified, New Zealand data hosting, privacy legislation compliant 

Frequently asked questions

Absolutely! Monetise fast with Affiliate or streamline front-of-house with Lite.  Move to Classic when you want full destination control over listings, commissions, and distribution. And of course, Site Builder can be integrated and utilised at any point to further your online presence. 

Bookit products integrate seamlessly with existing websites via booking widgets, or we can build a completely new site through our Site Builder solution option which sources components from our Bookit create platform. 

Affiliate: you earn a parcentage of each confirmed booking which is calculated from the RRP of the booking total. No cost to join and we manage reconciliation and pay monthly.  

Classic: you set commission rates with your suppliers; through using components featured in our Bookit Central platform, you can automate tracking, reconciliation, and operator settlements. Payments run through our Bookit Pay platform with certification and automatic reconciliation.

Affiliate provides transparent reporting on what products, pages, and regions convert. Classic adds comprehensive dashboards and historical analysis bookings, revenue, operator activity, and commissions so you can prove impact and guide planning decisions.

With our Classic solution, you can onboard operators and grant access so they keep inventory, rates, and content current while you administer from one console. Lite is POS-focused and does not require you to manage your own supplier contracts, that’s where we come in! 

Onboarding and training are included with each solution, with documented timelines developed to suit each partners requirement. Site Builder includes Joomla CMS training. Ongoing support options are available after onboarding.

es—use Affiliate on your site/app to earn commission from network inventory 

Take us offline and download our destinations solutions booklet

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Trusted by 50+ New Zealand destinations for over 20 years

Ready to make your tourism tech easy?

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